The Ultimate Product Playbook For Startups
Discover hundreds of designs across landing pages, CTA's, subscription and onboarding workflows, referral programs and more.
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Hey Readers 👋
We’ve spent the past week exploring what makes great startups stand out, which often comes down to having a great product, strong user experience, and the ability to boost productivity by saving time and money. After many requests from the community, we’re excited to launch The Ultimate Product Playbook for Startups.
Inside, you’ll find hundreds of examples to inspire how you can consistently improve your product and designs across the most crucial workflows, including:
Landing pages
Sign-up flows
Onboarding experiences
Network effects (invites, referrals)
Subscription pages & upgrades
Cancellation workflows
Profile updates
and more…
Whether you’re a founder or part of a product team, this guide is built for you 🔥
Let’s dive in 🚀
Landing Pages
Explore authentic, high-converting landing page designs that capture attention. Inside, you’ll find:
Smart CTA ideas that drive action
Visuals that impress and engage
Copy formats that clearly communicate your value
Sign-up Pages
Explore how top companies design sign-up pages that turn visitors into users. You’ll discover how to:
Reduce friction with simple, intuitive forms
Use social proof (testimonials, logos, user counts) to build trust
Highlight clear benefits for joining right now
Experiment with incentives—free trials, discounts, or bonuses
Convert “lagging” visitors into engaged users with persuasive micro-copy and timely nudges
Onboarding pages
Great onboarding turns new sign-ups into loyal users. Explore best-in-class onboarding designs and learn how to:
Create simple, welcoming flows that reduce friction and build confidence
Use guided tours, tooltips, and progress indicators to help users find value fast
Personalize the experience with smart defaults and tailored recommendations
Build momentum with milestone celebrations and subtle gamification
Integrate educational content (videos, demos, or interactive walkthroughs) without overwhelming users
Spot and fix “drop-off points” with proven design strategies
Network Effects
When your product builds strong network effects, your customers become your best growth engine — inviting friends, colleagues, and communities to join. In our guide, you will discover:
Proven tactics and design patterns that spark viral sharing
Examples of invites, referrals, and reward loops that drive organic adoption
The most effective types of network effects to pursue for your category (social, data, marketplace, content-driven, etc.)
Practical ways to weave these effects seamlessly into your product without adding friction
Real-world designs from top startups that turned customers into advocates
Subscription Pages
Ready to turn free users into paying subscribers? Explore hundreds of subscription page designs that show you how to:
Convert casual users into committed, paying customers
Craft compelling paid offers that feel irresistible and well-timed
Use pricing psychology (tiers, anchoring, limited-time deals) to boost conversions
Clearly communicate the value of upgrading with benefits-focused copy and visuals
Learn from how hundreds of successful companies structured their subscription flows — and apply those same approaches to your own product
Subscription Upgrades
Learn how to design upgrade flows that delight users and drive revenue. Inside, you’ll find examples and best practices for:
Crafting upgrade flows that feel seamless and intuitive
Placing upgrade CTAs where they convert best
Communicating upgrade benefits clearly to users
Cancellation Pages
Cancellations are part of every subscription business — but the experience still matters. Done well, it leaves users with a positive impression and valuable feedback. In this section, explore designs that show how to:
Make cancellations simple and user-friendly
Collect meaningful feedback during the process
Place cancellation options thoughtfully and transparently
Referral Programs
Referrals are one of the most powerful growth levers — when users bring in new users, your product grows exponentially. In our archive, you’ll find designs and tactics that show you how to:
Build seamless invite flows that encourage sharing without feeling pushy
Offer smart incentives (discounts, credits, rewards) that motivate users to spread the word
Showcase social proof by highlighting how many friends or colleagues have already joined
Use viral hooks (leaderboards, exclusive access, unlockable features) to keep the referral loop alive
Design referral messaging that feels authentic and aligned with your brand voice
Adapt referral mechanics to your category — whether it’s B2B, consumer apps, marketplaces, or SaaS
Profile Updates
For consumer apps, profile updates are a key part of the user experience. In this section, you’ll find design examples to help you:
Design intuitive profile update flows
Decide what information to include
Build a clear, scalable update process
P.S. When you subscribe, you automatically access these best-in-class AI tools for free — for 12 months including Mobbin which we used to collect these beautifully designed assets for today’s edition.