The Ultimate Guide: YC Startup Landing Pages
Access all 5,000+ startups backed by YC. Learn from best-in-class startups how they perfect their landing pages to raise millions from investors
Welcome to NEW ECONOMIES, rooted in my experiences working in venture capital. From inside the venture world, one thing is clear: we’re not just in a tech boom—we’re living through a full-blown economic rewrite. New platforms, new business models, and evolving public market strategies are reshaping everything.
Our work is primarily reader supported, with additional support from select sponsors. Stay on top of the latest technology trends and help sustain our work by subscribing—free or paid. Your money goes directly towards reporting costs.
YC STARTUPS ARE SOME OF THE BEST
YC startups often go on to raise millions in venture funding—many backed by the credibility that comes from being part of the world’s leading accelerator. But what really sets them apart? While strong founders and solid products are essential, one often overlooked differentiator is how effectively these startups position their offerings and master the customer onboarding experience.
We’ve spent hundreds of hours analyzing how YC startups design high-converting landing pages. The goal in this edition is to inspire you with practical ideas you can adapt to help your own startup stand out.
Not every example will apply directly to your business, but together they reveal what’s possible with strong design and execution.
THIS EDITION ALSO INCLUDES DATA ON ALL 5,000+ YC-BACKED STARTUPS.
WHY YOU SHOULD CARE: Y COMBINATOR’S TRACK RECORD
Y Combinator is one of the world’s most renowned startup accelerators, with an impressive track record. Here's what we know so far about YC-backed startups:
45% go on to raise Series A.
50% live beyond 10 years.
4.5% become unicorns.
10% achieve an exit.
For any startup reading this, here’s how you could become the next breakout success. We’ll take a closer look at how to master your landing pages.
→ Home page
First page customers see: Needs to be eye-catching and to the point.
Add an interactive demo.
Include a very easy CTA.
Example: Chatbase.
→ Product page
Clear descriptions of your products.
Easy to navigate.
CTA to start using immediately.
Example: Pulley.
→ The value add
Demonstrate the impact of your product before and after.
Clear messaging.
How much customers can potentially save.
Example: Artisan.
→ Social proof
Highlight existing customers.
Why they use your product.
Include a CTA with a ‘Start today.’
Example: Resend.
→ Customer proof
Show how much customers love your product through reviews.
Highlight how many users are using your product.
Example: Deel.
Second example: FlutterFlow.
→ Demo page
Enable demos to be booked immediately—customers don’t want to wait for a callback.
Add logos and customer testimonials.
Sense check the potential customer through a pre-vetted survey.
Example: Spur.
→ Pricing
Include transparent pricing.
Include a free plan or trial.
Highlight most popular plan.
Include a high pricing tier.
Example: Firecrawl.
→ FAQs
Clean & simple FAQs page.
Make it as transparent as possible.
Include an AI support bot to handle more in-depth questions.
Example: Kapa.
→ Investor proof
Include who your investors are.
Header pop-up (top of website): “We’ve just raised our Series A” — include a link to the news article.
Example: Arva.
→ Join our community
Encourage users to join the community.
Make the community super engaged and alive.
Example: Browser Use.
→ Footer
Include documentation such as: Templates and resources.
Include legal docs (Terms and conditions as well as privacy policy).
Careers / Contact.
Example: Firecrawl.
WE’VE SPENT HUNDREDS OF HOURS UNCOVERING WHAT MAKES THESE STARTUPS TAKE OFF—SO WE CREATED THE ULTIMATE GUIDE OF GROWTH HACKS TO HELP YOUR STARTUP FLOURISH.
BY UPGRADING YOUR NEW ECONOMIES SUBSCRIPTION AND BECOMING A PAID SUBSCRIBER, YOU RECEIVE:
Data on all 5,000+ YC backed startups. The data includes: Fundraising stats, which category they are building in, where they are based, headcount growth, and more.
The ultimate guide on growth hacks.
Complete access to all resources mentioned in this edition.
Everything else included in your subscription can be found here.
RESOURCES
Access all 5,000+ YC startups below