50 Creators to Watch in 2025

A list of 50 dynamic creators who will lead the creator economy’s evolution next year.

Three years ago, when I published the first ultimate guide on the creator economy, the category was booming at an unprecedented speed of growth. Three annual Creator Economy Reports have followed, mapping the fascinating evolution of the sector: 2022, 2023, and 2025.

Alongside our annual report, we now highlight 50 creators—ones we’ve been watching close…