Inside Medium’s turnaround: CEO Tony Stubblebine on new media, AI slop, the future of the creator economy, and how Medium rebuilt itself stronger than ever.
Living a life is the one thing AI can't replicate at scale.
New media gets talked about like a distribution story.
Plenty of media businesses looked smarter than they were because free distribution carried them.
That era is thinning out. It feels more like an expertise story now.
Once AI makes generic content cheap, the thing that stands out is whether there’s real knowledge and a real point of view behind the words.
The brands that hold up will be the ones people actively seek out, pay for, or follow into smaller spaces when the free reach dries up.
Living a life is the one thing AI can't replicate at scale.
New media gets talked about like a distribution story.
Plenty of media businesses looked smarter than they were because free distribution carried them.
That era is thinning out. It feels more like an expertise story now.
Once AI makes generic content cheap, the thing that stands out is whether there’s real knowledge and a real point of view behind the words.
The brands that hold up will be the ones people actively seek out, pay for, or follow into smaller spaces when the free reach dries up.