The marginal churn contribution idea finally explains something that always bugged me about cable pricing, ESPN getting paid roughly 20x what History Channel got despite similar viewing hours never made sense until framed that way. The point about bundles minimizing super-fan overlap is the more counterintuitive one though, most founders would assume you want your products serving the same crowd deeper. Has anyone actually built a bundle that failed by stacking products for the exact same audience instead?
The marginal churn contribution idea finally explains something that always bugged me about cable pricing, ESPN getting paid roughly 20x what History Channel got despite similar viewing hours never made sense until framed that way. The point about bundles minimizing super-fan overlap is the more counterintuitive one though, most founders would assume you want your products serving the same crowd deeper. Has anyone actually built a bundle that failed by stacking products for the exact same audience instead?